Inside Our High-Converting Launch Strategy for Lizzie Peirce

Lizzie Peirce Case Study—Passion To Profit

Client: Lizzie Peirce, Producer, Director & Educator for Creative Entrepreneurs
Program: Passion to Profit Mentorship
Goal: Fill 10 spots in the third round of her 12-week business mentorship program

📸 Meet Lizzie

After building a thriving creative career working with global brands like Adobe, Toyota, and Mercedes Benz, Lizzie now teaches other creatives how to do the same—without burning out or getting stuck in the “hustle” mentality.

Her mentorship program, Passion to Profit, gives photographers and videographers the tools to stop side-hustling and start building real businesses with consistent income and dream clients.

But Lizzie doesn’t just teach. She mentors. And in this recent launch, we leveraged that personal, no-fluff approach to connect with the exact people who needed what she had to offer.

🔍 Attract

Before we could convert buyers, we had to bring in the right people.

We started by creating a waitlist landing page and a free webinar for Lizzie to drive top-of-funnel leads.

This served two purposes:

1. Generate qualified leads to her Passion to Profit Interest Segment
   
2. Give her a lead magnet she could promote organically through content on Instagram and YouTube

In one strategic send to her broader email list of ~20K subscribers, we promoted the free webinar that gave a glimpse inside her program. This email alone brought in 51 high-intent clicks and funneled them straight into our high-interest segment for Passion to Profit—ready to be nurtured.

💌 Nurture

Once leads landed in the funnel, the nurture phase began. We used a mix of urgency, education, and real client success stories to move subscribers from “interested” to all in.

Here’s what we sent:

• 6 sales-focused emails to the Passion to Profit waitlist segment (avg. 56.3% open rate, 7.3% click rate)
  
• 4 broader list emails that maintained a solid 44.4% open rate to a list of ~20K subscribers.

🔥 Highlights from the waitlist emails:

Subject Line	Open Rate	Click Rate
🚀 Passion to Profit is OPEN—Are You Ready?	51.5%	10.3%
Still thinking about it? Let’s talk.	59.1%	10.6%
Last chance before I open this to the public!	53%	6.1%
I’m holding out for you, [First Name]…	58%	5.8%
Make your next $50K in photography [here’s how!]	58.3%	6.7%
1 Spot Left in Passion to Profit, [First Name]	55%	11.7% 🚨

The goal: Build trust, position the program as exclusive, and give high-interest subscribers every chance to raise their hands.

The message was clear, this wasn’t just another course. It was high-touch mentorship with Lizzie herself—designed for creatives serious about turning their craft into a full-time, profitable business. By sending targeted emails to a high-interest segment, we spoke directly to her ideal client—maintaining 3x industry average click rates until the very last email.

✅ Convert

All roads led to this moment—the sales page.

By the time potential clients got here, we weren’t crossing our fingers. They were already sold.

This page was strategically written to do the heavy lifting before Lizzie ever got on a discovery call. No guesswork. No confusion. Just a crystal-clear breakdown of what Passion to Profit was, who it was for, and why it was the no-brainer solution for creatives ready to finally build a profitable business.

The result? We booked out her entire calendar with discovery calls and filled 9 out of 10 spots in her high-touch program—proving that a well-crafted sales page isn’t just nice to have, it’s essential.

The page eliminated buyer hesitation with:

• Research-backed messaging that met creatives exactly where they were stuck
  
• Clear transformation language that moved beyond “features” and into outcomes
  
• Answers to common objections before they even crossed the reader’s mind
  
• Strong headlines, testimonials, and breakdowns that showed—not just told—the value

There wasn’t an ounce of slimy, salesy, fear-based messaging here. Just high-impact copy that confidently positioned Passion to Profit as the transformation her audience had been searching for.

By the time readers reached the “Book Your Call” button, they were already clear on what they needed—and why Lizzie was the one to guide them there.

Top of Funnel [Attract]

• Social
• YouTube
• Webinar

Middle of Funnel [Nurture]

• Email Waitlist Opt-In
• Waitlist Automated Email
• Webinar Series
• Segmented Email Marketing

Bottom of Funnel [Convert]

• Sales Page