How We Helped This Design Studio Nurture and Convert Leads Using Email Sequences

Tatum Brandt, the founder + CEO behind Brandt Creative Co., knows the importance of cohesive, branded marketing strategies. Her team creates stunning designs and innovative brand identities for clients in the fitness industry. But when it came to their own email marketing, there was a gap in execution.

As Tatum revamped her marketing strategy for 2025, she knew it was time to practice what she preached. So she gave us a call.

Tatum’s goal was simple: to have a seamless, branded experience through every email touchpoint. From the first subscriber interaction to a signed contract, she wanted every step to exude professionalism, build trust, and encourage action.

We made that vision a reality by crafting and designing strategic email flows that nurture subscribers, showcase expertise, and effortlessly guide leads through the sales funnel.

Challenges

> Wanted to announce their rebrand and re-engage with their audience after a period of inactivity.

> Needed automated email sequences that converted leads into clients.

> Knew the importance of nurturing leads and providing value at every stage of the customer journey, but didn’t have the time to implement and execute on their own.

Solution / Scope of Work

> We crafted a 5-part email sequence to announce Brandt Creative Co.’s rebrand, reintroduce services, and re-engage their audience with case studies, service guides, and compelling stories.

> We implemented a pre-connection call email sequence that answers FAQs, showcases expertise, and outlines services to prime leads for a confident “yes” by the end of the call.

> We implemented a welcome email sequence for new subscribers that introduces the brand, builds trust, and establishes authority from the first touchpoint.

> We implemented a follow-up email sequence for leads who opt-in to a free website audit that offers added value, outlines next steps, and nudges them toward a connection call.

Wins

Now, with every email campaign optimized and automated, Tatum and her team can focus on what they do best—delivering exceptional design and branding solutions for their clients.

Since launching these campaigns, Brandt Creative Co. has created stronger subscriber relationships and provided their leads with the clarity and confidence they need to make quick decisions (leading to a higher close rate).

Here’s what Tatum had to say about our work together:

“I finally feel confident that when someone joins our list or inquires to work with us, they get a taste of who we really are before we even hop on Zoom! If you’re thinking of doing it yourself because nobody can capture your voice – think again. Molly and the team captured our brand voice and communicated more strategically than I could have as the founder!”