How We Helped This Online Fitness Brand Optimize Funnels With Email Marketing

Overview

Allison Tenney is a leading voice in the online fitness industry, with an approach that focuses on manageable, sustainable, and effective strength training—and not the number on the scale.

She knew in order to build a sustainable online presence, she had to go beyond the confines of Instagram and have a consistent, direct touchpoint with customers straight to their inbox.

And that’s where we came in.

What started out as an Email Marketing Intensive for her to gain clarity on how to align her email and social media strategy, turned into a long-term-done-for-her email marketing retainer partnership.

Allison knew that there was strength in letting our team do what we do best, so she could stay in her zone of expertise—leveling up her clients and business.

Challenges

• Knew the importance of having a more direct touchpoint with ideal clients in their inboxes
• Needed to utilize her email list to a higher potential
• Didn’t have the time to create email strategy, compelling copy and segmentation (while she was busy empowering clients and growing her business)
• Wanted to feel less alone in her marketing journey and have a sounding board for ideas and pivots

Solution: Email Marketing

• We set up new email templates to represent her brand as an authority in the fitness industry
• We created free resources and email sequences to grow her list with ideal clients
• We became students of her brand and mastered her personal voice to speak directly to her perfect-fit client
• We partner with Allison every month with done-for-you newsletter content from strategy to scheduling
• We supported the launch of her business coaching program, FitBiz, to fill up her roster with online coaches eager to learn from her expert perspective

Wins

With our team of email experts backing her, Allison has grown a loyal email list of ideal clients, with open rates for every single email ranging from 60-70%. Now that’s an engaged audience.

The Den Launch: Her Signature Strength Training Program

• 100% of new clients who registered for her latest launch were subscribed to newsletter
• 80% of those clients were extremely engaged in email—opening multiple emails a month, sometimes opening each email more than once.
• 50% of those clients converted after opening an email
• Of these new clients, some had been on Allison’s email list for years before taking the leap to join her program. They were nurtured and felt a strong connection to Allison’s brand and mission. They saw the value in staying on her list. Email marketing is more than just sales—it’s a personal, direct line of communication to your next loyal customer.

Working with Allison has been so much fun! By bringing us into her corner, she was able to focus on what she does best: empowering her clients and building a business she loves. Together, we’ve curated a powerful email strategy that not only strengthens her brand but also builds lasting relationships with her audience. Allison’s success story proves that email is more than just a marketing tool—it’s a key driver in creating a community of loyal, engaged clients who are ready to take the next step with her.

“The level of detail and depth in every single email sequence has completely exceeded my expectations. Each sequence is so thoughtfully crafted, and it’s evident that every touchpoint in the customer journey has been carefully considered.” —Allison