Inside Our High-Intent Full Funnel Strategy for Allison Tenney

Allison Tenney Case Study—FitBiz

Client: Allison Tenney, Certified Strength and Conditioning Coach
Program: FitBiz Collective
Goal: Fill 10 spots for her 3-month biz coaching program for online fitness professionals

📸 Meet Allison

Allison Tenney is an online fitness coach, former collegiate strength and conditioning coach, and creator of FitBiz Collective—a group mentorship program helping women in the fitness industry build sustainable, values-aligned businesses.

After nearly a decade of running her business—Allison created FitBiz Collective to offer the kind of coaching she wished she had when she was just starting out.

Centered on honesty, clarity, and strategy, this program was designed for fitness coaches who want to scale their impact without compromising their values.

But with a crowded online fitness space, Allison needed to:

• Position FitBiz as the right next step for the right-fit audience
• Warm up her list with intentional messaging (and avoid blasting her entire list that included non-business owners)
• Create a clear path from social to email → application → paid client

We built our strategy on intentional segmentation and high-touch storytelling through a full funnel approach.

🔍 Attract

Allison’s primary attract method was Instagram, where she showed up regularly on stories, walked her audience through her origin story, debunked business myths, and built credibility by showcasing past client wins.

On the email front, we teased FitBiz in January emails to her full list to grow the waitlist and warm the highest-intent audience.

During the attract stage of her launch—one month before doors opened—Allison drove interest through:

→ 21 Instagram posts directly focused on business and FitBiz
→ Consistent IG Stories using slides and testimonial graphics to maintain consistency
→ January pre-launch emails grew our segmented waitlist by 10+ high-intent subscribers

💌 Nurture

Once leads entered the funnel, our segmentation strategy kicked in.

By tailoring content based on interest level and past engagement—from high-intent prospects to returning alumni—we delivered targeted messages that deepened connection and built trust.

We segmented our list into:

• FitBiz High-Intent Segment (opted into business content or past downloads)
• Alumni (past FitBiz participants eligible for exclusive perks)
• General List (keeping them engaged with non-FitBiz email content during launch)

Here’s what we sent:

• 6 sales-focused emails to the FitBiz High-Intent segment (avg. 65.4% open rate, 17.8% click rate)
• 4 targeted emails to the FitBiz Alumni segment (avg. 74.2% open rate, 7.8% click rate)
• 3 broader list emails that kept the full list warm (avg. 45.3% open rate to ~900 subscribers)

🔥 Highlights from the High-Intent emails:

Subject Line	Open Rate	Click Rate
FIRST ACCESS: FitBiz Applications are OPEN!	82.4%	35.3% ✅
Not to sound creepy but…	90.9%	22.7%
Ready to dive back in?	71.9%	9.4%
Giveaway announcement [inside!] 🎉	64.2%	7.5%
Your FitBiz Alumni Perks: Co-Working, Support & More	78.1%	15.6%

The goal: Speak directly to the people who were ready for more—without burning out the rest of the list.

We showed behind-the-scenes details, tackled common roadblocks, and positioned FitBiz as the mentorship program that met them where they were.

We also promoted a free strategy call giveaway (7.5% CTR) to get leads in front of Allison in a one-on-one setting where she could pitch the program live on a call. By sending intentional, high-value content to the most aligned subscribers, we maintained click rates 4x higher than industry average—without exhausting her full list.

✅ Convert

With segmented emails generating interest and momentum, the sales page became the final and most critical stop in the funnel.

We designed this page to do three key things:

• Establish Allison as an authority
• Eliminate hesitations
• Showcase real results from past FitBiz students

From the top, the page clearly outlined who FitBiz was for, what transformations it delivered, and why now was the time to join.

We wove in compelling copy alongside multiple video testimonials to bring social proof to life and show the tangible success previous students had experienced.

We also addressed common objections directly—like time commitment, ROI, and readiness—with straightforward FAQs and transparent breakdowns of what’s included.

For returning alumni, we created a dedicated section highlighting new additions to the curriculum to re-engage them with fresh value.

The result:
💰 $14K in revenue
🙌 8 total sign-ups
→ 4 at the early bird rate
→ 4 returning alumni

This conversion-focused page didn’t just inform—it closed the loop and drove action.

Top of Funnel [Attract]

• Instagram
• Emails to the full list driving high-interest segmentation

Middle of Funnel [Nurture]

• Segmented Email Marketing

Bottom of Funnel [Convert]

• Sales Page