The Power of Outsourcing Your Email Marketing

Overview

Jamie Keane knows the key to growing and scaling an online business.

Her decade of marketing experience (paired with her love of pets) led her to launch Be Spotted, a program designed to share her signature foolproof marketing strategies with pet biz owners.

Her goal? Educate and empower pet-preneurs to build a profitable pet business by making more and working less in their pet biz.

So why would a marketing expert like Jamie need to hire marketing experts like us?

→ Because Jamie knows the value of having the right people in her corner to allow her the time and energy to focus on big-picture-biz-goals (like creating new passive income streams and serving her clients).

Let’s face it—owning a business sometimes means you are the copywriter,  accountant, marketer, tech support, customer service…. and… and… and….

But just because you can market your business on your own, doesn’t mean that is the best use of your precious time as the CEO.

Jamie trusted us to write three sales pages for her online offers, create new lead magnet resources, write and implement email sequences, and support her with monthly newsletter management.

While we were head down delivering on-brand emails for every stage of her marketing funnel, Jamie was able to stay in her zone of expertise—providing clients with sustainable marketing strategies to make more money in their pet business.

Challenges

• Needed support launching her new online programs
• Needed specific automated emails for each of her unique offers
• Needed more time to stay in the CEO mindset of her growing company
• Needed to grow her email list and provide consistent touchpoints

Solution / Scope of Work

• We wrote three unique sales pages with copy designed to convert
• We created free resources targeted at pet biz owners to grow her email list
• We automated email sequences to continue nurturing her growing audience
• We allowed her the freedom to check email marketing off her to-do list, so she could spend time doing what only she can do.

Wins

With sales pages laying the groundwork for her, Jamie’s clients are already ready to give their “yes” when they meet face-to-virtual-face. Her signature Be Spotted program has created a fan-base of loyal pet business owners (I mean just read these reviews).

On the email front, we have seen an average 83.8% open rate and 11.7% click rate in her email sequences following the download of the free resource we created. You could say her audience is as loyal as a golden retriever.

We have partnered with Jamie to take full ownership of her email marketing including list cleaning, platform integrations, email only giveaways, data reporting, and weekly newsletter management.

“I have loved the value I’ve received from Acorn’s email support. The team has made it so easy. I know this part of my business is taken care of and doesn’t require hand holding. They even find problems before I do!” —Jamie Keane

While our team has taken on the heavy lift of sales page and email strategy, Jamie has been able to develop and launch a new course, a year-long membership, and expand her offerings with a new tech product throughout our partnership.

And (more importantly) spend more time with her precious pup, Lucy. ❤️